Yellow+Blue Wine

When you mix the colors yellow and blue together, you get green — as in environmentally conscious, forward thinking and committed to positive change. With the high cost of fossil fuel driving up the cost of shipping, Yellow+Blue Wine saw the price of good imported wines rising out of range for the average buyer.

The container is called a Tetra Pak. You know them from organic milk products, juice boxes or chicken broth. Stuff that has to stay fresh will stay fresh in a Tetra Pak. And that includes wine. The Tetra Pak wine cartons are not a new concept. All across Europe, Canada, and South America — even in wine-passionate places like Italy and Argentina — Tetra Paks have been embraced for their environmental friendliness, their portability, and their practicality.

Yellow+Blue organic wines are shipped responsibly and packaged smarter — 93% wine and 7% packaging — for a low impact on the environment and high impact on the palate. Glass, cork, labels, fuel, pesticides, chemicals… it all adds up. Transportation is a giant contributor to wine’s overall carbon footprint, and it is here that Yellow+Blue takes a step in the right direction. They purchase wine from the wine makers before it’s bottled, then ship it in bulk via insulated steel tanks to North America, where the cartons are filled and then distributed.