GIVE Water

“Our philosophy as a company is to give back more than we take,” said Ben Lewis, founder & CEO, PurBlu Beverages. “The redesign of GIVE water gets us closer to that goal. It really drives home the cause-related mission of the product. It speaks to our DNA.”

"The redesign took all the current elements and built upon what was already there. The droplet holding shape remains but is no longer a solid color, which cued flavor. Instead it is filled with iconography that represents each cause. Typography, including the GIVE logo, was addressed to give the brand more personality and a genuine, approachable feel. Packaging copy was updated and now strikes a more emotional chord with the consumer.

An environmental message remains prominent on the backside of the label, as sustainability is also a core value of the brand. GIVE water is the first and only brand to use an oxo-biodegradable bottle in North America. These bottles are 100% recyclable and return to the earth in 10 years."