Modo

The collection has become the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates eco’s assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. ULE applies a rigorous, independent process to validate environmental claims such as recycled content. An Environmental Claims Validation from ULE indicates that eco’s green claims have been validated as accurate by the independent, third-party organization.

In addition to using recycled and repurposed materials to create the frames, the collection is packaged in recycled materials and each new pair is accompanied by an easy to use mail-in recycling kit. eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world.

Lastly, for each pair of eco frames purchased, MODO donates one new tree to Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. eco plans to plant over a half a million trees in 2010.