Zero Energy Media Wall

GreenPix is a groundbreaking project applying sustainable and digital media technology to the curtain wall of Xicui entertainment complex in Beijing, near the site of the 2008 Olympic Games. Featuring the largest color LED display worldwide and the first photovoltaic system integrated into a glass curtain wall in China, the building performs as a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day’s climatic cycle.

The Media Wall will provide the city of Beijing with its first venue dedicated to digital media art, while offering the most radical example of sustainable technology applied to an entire building’s envelope to date.